THE CATEGORY
The desire for optimum wellbeing is more than just a trend, it’s become
a profound transformation in how consumers live their lives.
As consumers look to live happier, healthier and longer lives they seek
to optimize their choices across multiple facets of wellbeing from curating
personalized skin & fitness regime to perfecting the art of sleep. They’re
open minded and looking cross-category for products and services that offer
proactive, reassuring and evidence-based betterment to their daily lives.
HOW TO WIN: HEALTH & WELLBEING
This deck gives insight into trends and opportunities for brands to win in the health & wellbeing category using examples from challenger, mainstream and culturally relevant brands.
Download a copy of our report below, which highlights the core motivations driving decision-making within the health & wellbeing category:
Get in touch below if you’re interested in a free working session with our creative strategy team, looking at how your brand or category can capitalise on the emerging white spaces driving growth: